Yes, this should be reported as income. It represents value received, and Form 1099-MISC is typically only used to report taxable income.
To enter your Form 1099-MISC information so that it won't be considered self-employment income in TurboTax Online:
Open TurboTax Online
Select Tax Home in the left pane
Select the dropdown to the right of Wages & Income
Select Pick up where you left off, Review/Edit or the edit pencil
On the Great! We've got your income info page, select the dropdown to the right of Other Common Income -- Tax refunds, 1099-G, 1099-NEC, 1099-MISC, 1099-K
Select Start to the right of Form 1099-MISC
Select Yes on the Did you get a 1099-MISC? page
Enter the information from your 1099-MISC on the Let's enter the income from your 1099-MISC page, then select Continue
On the Describe the reason for this 1099-MISC screen, enter First time home buyer incentive, then select Continue
On the Do one of these uncommon situations apply? screen, select the bullet next to None of these apply, then select Continue
On the Did the First time home buyer incentive involve work that's like [your] main job? page, select the bullet next to No, it didn't involve work like [your] main job, then select Continue
On the How often did [you] get income for First time home buyer incentive? page, answer appropriately, then select Continue
On the Did the First time home buyer incentive involve an intent to earn money? page, select the bullet next to No, it didn't involve an intent to earn money. This indicates to the program that this wasn't self-employment income, so self-employment tax won't be triggered. Select Continue
On the Your 1099-MISC summary page, select Done, unless you have more Forms 1099-MISC to enter